Hosted by

The future of search

how AI is changing brand Discovery

Join us for a free live event exploring how to keep your brand visible, relevant and chosen in AI search

Learn

What you'll learn

AI is reshaping how customers search, discover brands and make decisions.

How customer search behaviour is changing

Understand how longer questions, conversational searches and AI-powered results are reshaping the customer journey.

How customer search behaviour is changing

Understand how longer questions, conversational searches and AI-powered results are reshaping the customer journey.

How customer search behaviour is changing

Understand how longer questions, conversational searches and AI-powered results are reshaping the customer journey.

How your brand can show up in AI search

Learn what helps Google connect your brand to the questions, needs and decisions your customers are making.

How your brand can show up in AI search

Learn what helps Google connect your brand to the questions, needs and decisions your customers are making.

How your brand can show up in AI search

Learn what helps Google connect your brand to the questions, needs and decisions your customers are making.

Why strong digital foundations still matter

See why clear content, strong website experiences and traditional SEO fundamentals remain critical in AI-powered search.

Why strong digital foundations still matter

See why clear content, strong website experiences and traditional SEO fundamentals remain critical in AI-powered search.

Why strong digital foundations still matter

See why clear content, strong website experiences and traditional SEO fundamentals remain critical in AI-powered search.

What your business should prioritise now

Identify the practical actions your brand can take to become easier to understand, trust and choose as search continues to evolve.

What your business should prioritise now

Identify the practical actions your brand can take to become easier to understand, trust and choose as search continues to evolve.

What your business should prioritise now

Identify the practical actions your brand can take to become easier to understand, trust and choose as search continues to evolve.

Why AI

Why AI search matters now

Today’s customers are asking more complex questions, comparing options through AI-powered results and moving from discovery to decision faster than ever.

Search Behaviour Has Changed

Customers are asking more detailed questions, comparing options through AI-powered results and moving from discovery to decision faster than ever.

AI Search Is Already Mainstream

Google processes more than 5 trillion searches annually, AI Overviews reaches 2.5 billion monthly users and AI Mode has surpassed 1 billion monthly users.

Brand Discovery Is Entering a New Era

AI-powered search is changing what customers see, which brands they compare and who they trust when making decisions.

The Time to Prepare Is Now

The question is no longer whether AI will change search. It is whether your brand is ready to show up when it matters.

Agenda

The agenda

The agenda

Duration:
45 - 60 minutes
30 minutes Q&A
Duration:
45 - 60 minutes
30 minutes Q&A

1

What's New in Search

Presented by Google

2

How Brands Are Implementing AI

Presented by Client

3

Agency Perspective

Presented by GMS

4

Current AI Search Case Studies

Presented by Google

5

Live Q&A

Presented by Google

  • 1

    What's New in Search

    Presented by Google

  • 2

    How Brands Are Implementing AI

    Presented by Client

  • 3

    Agency Perspective

    Presented by GMS

  • 4

    Current AI Search Case Studies

    Presented by Google

  • 5

    Live Q&A

    Presented by Google

Our Speakers

Meet the speakers

A live discussion bringing together search innovation, digital strategy and real-world brand experience

Strategic Agency Manager

Google Customer Solutions

Daniel Goh

Strategic Agency Manager

Daniel Goh

Growth strategist

CEO of GMS Media Group

Blake Micola

Multi-Brand eCommerce Founder

Matt Newman

text

About Us

About GMS Media Group

GMS Media Group is a Sydney-based digital growth agency helping brands scale through paid media, creative, content, web and strategy. Since 2016, GMS has partnered with businesses across eCommerce, health, beauty, finance, property, hospitality and technology to turn digital activity into measurable growth.

For this webinar, GMS brings a practical agency perspective on how AI is changing the way customers search, discover and choose brands online. Drawing on experience across performance marketing, content strategy and conversion, the GMS team will unpack what these changes mean for businesses and what brands can do now to stay visible, relevant and competitive.

FAQ

Frequently asked questions

Who should attend?

Yes. We use zero-retention APIs and deploy entirely within your private cloud. Your data is ring-fenced and never trains public models.

Is the webinar free?

Yes. Registration is completely free.

Where will it take place?

The webinar will be hosted online. Your access link will be sent by email after registration.

Can I submit questions beforehand?

We’ll finish with a live Q&A where you can hear directly from the Google and GMS teams and get clarity on what matters most for your business.

Ready to join?

Secure your place and stay ahead of the future of search.

Ready to join?

Secure your place and stay ahead of the future of search.

Ready to join?

Secure your place and stay ahead of the future of search.